Makeup for women over 50 and the beauty of mature skin

Inner beauty is what we value most, but we also like to look good and after 50, finding the right makeup is key.

Written by Stannah

It doesn’t really matter how old we are, we all like to look good and show our natural beauty. We embrace the lines around our eyes and mouth as a sign of how far we’ve come and of a life well-lived, and maintain a healthy glow is also important for our self-esteem and that’s where a well-applied makeup can really work wonders.

The origin of makeup goes back many centuries. In fact, it’s widely believed that the ancient Egyptians were the first to wear makeup (as we understand it today), using kohl to create that dramatic eye look that we so often see in films whenever ancient Egyptians are portrayed. As time went by and civilizations changed and evolved so did our makeup habits. Today, one of the best things we have going for us is that we can choose the healthier and most sophisticated materials to maintain our skin hydrated and protected. Nowadays makeup consumers are also starting to look for products that are not only good for their skin but also help to protect the environment and that haven’t been tested on animals. After choosing the right product for our skin type, applying makeup can still be a challenge and for older women, that can be even trickier.

So, what are the most common mistakes older women make when applying their makeup? And how should we highlight our natural beauty?

Key tricks every woman should know when it comes to applying your makeup

Let’s talk about makeup for older women who want to highlight their best features and minimise the ones we don’t like so much. Here are a few tips to get you started:

  • Always keep your skin hydrated: this is one of those tips that is true no matter your age – properly hydrated skin is half the battle! After washing your face with warm soapy water or your favourite micellar water, apply your daily cream generously. When choosing a daily cream, older women should also look for creams that include vitamin E or Coenzyme Q10 in their ingredient mix since they help to reduce many signs of ageing.
  • Primer: choosing the right primer can be tricky, since you need one that helps you cover those features you find so annoying, such as deep wrinkles, spots and circles under the eyes. Look for a primer that isn’t too oily or creamy since it can crease into lines around your eyes and mouth and apply it all over your face or to targeted areas, depending on the areas that concern you the most.
  • Colour correct and concealer: dealing with dark circles under the eyes can be a challenge sometimes, but nothing that you can’t cover up with the right colour correct. The trick is to cover blend a small amount of colour-correcting concealer and cover those dark circles using your finger. After the colour correct, some makeup specialists also suggest applying a flesh-toned concealer to finish the cover-up process.
  • Foundation: finding the right foundation is as tricky as finding a good primer, and again the key is to find one that best highlights your skin tone. You can apply a liquid foundation with a brush, sponge or using your own fingers, but the main thing is to keep it light and wear your wrinkles with pride – the goal is to highlight your natural beauty and give it a bit of glow, not hide it under multiple layers of foundation. Remember: when it comes to makeup, less is more!
  • A bit of Blush to highlight those cheekbones: again, try not to go overboard with this one. The goal of using blush is to get your glow on or fake a rosy, but if you use it too much of it, you’ll be hiding the beauty of your cheekbones instead of showing it off. So, use just a bit and while you’re applying it, remember to smile!

A very important aspect to consider when it comes to makeup is to choose high-quality products. After all, you’ll be applying these to your face and around sensitive areas like your eyes, so it’s critical that the products you choose are of good quality and don’t cause any allergies and other skin conditions. And because “the eyes are the mirror of the soul”, we also want to give you a few tips on how to apply a beautiful eye makeup that helps to show off your natural beauty.

The eye makeup routine you didn’t know you need   

When it comes to eye makeup, you can go for a darker look or a lighter one depending on your mood, your personal taste or if you’re going out to a special event or just going about your day. A lot of women prefer a neutral eye makeup look. If that’s your case, always look for light or nude tones to give your eyes a more natural and beautiful look. Here are a few other tricks that you can always use in your eye makeup routine:

  • Choose a light eye shadow, like beige or light brown and dust it onto your lids. Afterwards, use a darker colour (also known as a crease colour) and as final touch use a bit of highlighter along your brow bone.
  • To highlight your eyes’ shape, use an eyeliner to create a very thin line and give your eye makeup an elegant look.
  • Finally, use a bit of mascara to give your eyelashes a little volume.

What are the most common mistakes women over 50 make when putting on their makeup?

The most common mistake women over 60 make when applying their makeup is one that every woman past has probably gone through – when we’re trying to conceal our wrinkles or laugh lines at all costs, we end up using more foundation than what we’re supposed to, which only end up enhancing the features we were trying to conceal in the first place.

According to several makeup artists, for women over 60 makeup should be used to draw attention away from the features we don’t like so much. For example, if we’re trying to draw attention away from dark circles under the eyes, the trick is to focus on the mouth instead of covering up the area around the eyes and risking looking overdone.

Creating a beauty routine that helps to keep your spirits high

As we grow old, creating certain routines that make us feel cherished and well-groomed can have a quite positive effect on our quality of life. Even if you’re planning to stay at home today, starting your day with a little personal grooming, like applying a good moisturiser that keeps your skin luminous and hydrated, is already a good start.

When creating or reinventing your beauty routine, try to focus on the natural features that make you beautiful and yes, wrinkles are a part of it. So don’t hide your wrinkles under tons of foundation, those wrinkles and spots are a sign of how far you’ve come, so wear them with pride and use makeup just to highlight the beautiful features you already have going for you. Above all, use your beauty routine to keep your spirits high and as a way to start your day by taking good care of one of the most important people in your life: yourself.